New venue announces today

Soon there will be a new bar in town. Horseshoe and CMT have partnered to bring the first CMT Crossroads Bar to Bossier City. I attended a news conference today detailing the event and here's some info on what's to come.

Horseshoe pairs with CMT to create first CMT Crossroads Bar

Horseshoe Casino & Hotel and CMT have partnered to bring the first CMT Crossroads Bar to Bossier City.

Construction on the $3.3 million project began Thursday, and the venue is expected to open in the spring. The CMT Crossroads Bar will throwback to an authentic roadhouse atmosphere, complete with country decor and Crossroads memorabilia.

“The most exciting thing for us with the CMT Crossroads Lounge at Horseshoe is the fact that our consumers and Horseshoe consumers will be able to touch the CMT brand. And that’s going to be very exciting,” said Lori Megown, vice president of consumer products and radio for CMT.

The venue is 3,300-square-feet with a stage, dance floor and 27-foot circular bar. Local and regional acts will perform at the venue, and national acts are being considered. Seating options allow for flexibility in creating a multi-purpose entertainment venue. Lounge mode capacity is 123, while the bar also can hold up to 276 for live concerts.

“This is a big deal not only for the Horseshoe but for Bossier City and Northwest Louisiana,” said Geno Iafrate, senior vice president and general manager of Horseshoe.

“This is going to be a destination venue for people miles and miles away.”

The CMT Crossroads Bar pays tribute to the hit television series “CMT Crossroads,” which pairs country music stars with artists from other genres to play together and swap stories. Recent episodes included Lionel Richie and Kenny Rogers, Bon Jovi and Sugarland, Kelly Clarkson and Reba McEntire and Joss Stone and LeAnn Rimes.